ZIING

Product Design
UI/UX Design
Brand Strategy
2024
Ziing is a platform that simplifies sustainable travel by offering personalized green travel guides and eco-friendly booking options for flights, accommodations, and transportation.
Designed with an intuitive, mobile-friendly interface and supported by partnerships with sustainable businesses, a comprehensive solution for conscious travelers. Its mission is to empower users to explore the world responsibly, reducing their carbon footprint while enjoying unique, sustainable travel experiences.
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Background
More travelers are interested in eco-friendly options, but struggle to find clear, centralized resources that are both personalized and trustworthy.
Problem:
🌍 Over 80% of Gen Z travelers say sustainability influences their travel plans— yet most travel platforms fail to provide seamless green experiences or educate users meaningfully on their carbon footprint.
Insight:
A lack of tools for real-time route guidance, carbon tracking, and conscious booking makes sustainable travel feel inconvenient or confusing.
80% of Gen Z want eco travel Most booking platforms don’t prioritize sustainability
The name conveys energy, movement, and liveliness, evoking the spirit of adventure and exploration. The double “i” represents individuality and community, reflecting both personalized travel experiences and the collective goal of sustainability.
Experience Principles
80% of Gen Z want eco travel Most booking platforms don’t prioritize sustainability
Smart Trip Planning
Book and organize your entire trip in one place,
from stays to meals — and save your favorite plans.
Real-Time Route Guidance
Explore sustainable paths with dynamic guides based on your location, distance, and travel mode.
Target Audience
Ziing is designed for eco-conscious travelers, explorers, and everyday users who care about reducing their environmental impact. It’s especially helpful for those looking for a simple, all-in-one way to plan and enjoy sustainable trips.
User Persona
User Flow
© 2025 Yixuan Li
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