Rebranding and Wayfinding Redesign for the School of Visual Arts. Redesigned SVA’s wayfinding and signage system to improve navigation and user experience. The existing signage presented communication challenges that disrupted user flow and decision-making. After conducting user surveys, the goal was to resolve these issues by enhancing functionality while preserving SVA’s visual identity. The new system improves clarity, establishes clear sightlines, and guides users through the campus more effectively.
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