Noguchi

Museum Experience
Visual Identity
Navigation Design
2024
The Noguchi Museum celebrates Isamu Noguchi’s art, blending his philosophy of form, function, and nature while inspiring conversations on art’s societal role. Aura Reflection enhances the visitor experience by merging Noguchi’s spiritual essence with the concept of aura, creating a deeply engaging and intimate journey through art.
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Experience Principles
Emotional Presence
Design interactions that help visitors feel connected to art through personal aura reflections and mood-based storytelling.
Invisible Assistance
Support wayfinding and discovery with subtle, seamless tech that enhances rather than distracts from the physical space.
Reflective Interaction
Invite users to connect their internal state with the museum experience, encouraging deeper emotional engagement.
Design Goals
Enhance the museum experience through emotionally immersive, personalized, and seamless interactions.
Reflection
This project challenged me to think beyond function and into emotional experience design — creating interfaces that feel almost invisible while deepening users’ connection to art. I learned the importance of balancing technology, storytelling, and spatial context, especially within cultural institutions.
© 2025 Yixuan Li
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