LØP

Digital Product
UX Strategy
AI Product
2024-2025
LØP is a digital product that explores how we preserve our identity and memories in an AI-powered future.
It enables users to record, store, and curate meaningful life moments, while gradually building a personalized digital persona that can be revisited or interacted with over time — even across different life stages.
Reach out for the complete case study.
Lop cover
An AI-powered digital companion that lets users preserve their memories and shape a future-facing version of their identity.
Key Outcomes
core function
Experience Principles
Connected
Engaging
Interactive
UX Research & Market Validation
User Research Findings
Memoir Feature– Enhancing AI-Powered Digital Legacy
Personalized Daily Prompts
AI generates unique writing prompts daily, encouraging users to post regularly and refine their digital persona.
Flexible Viewing Modes
Offers flexible browsing modes to make reflection and navigation feel intuitive and personal.
Persona Feature – AI Driven Digital Identity
AI Persona Creation
AI captures facial, vocal, and personality traits to create a dynamic digital self for future interaction.
Start a conversation with a loved one’s digital persona
Users can unlock preserved personas of loved ones after passing, enabling intimate voice-based conversations that bridge time and memory.
Memory Based Conversations
Enables interaction with different life-stage versions of a persona, enriched by tagged memories and emotional tone.
User Journey: How Memory Becomes Persona
It starts simple — post a few memories, train your persona, and over time, you’re literally building a version of yourself that lasts beyond you.
Target Users
Primary Audience: Digital Life Organizers
Self-aware individuals who reflect on memory, identity, and time—committed to documenting their lives and building a meaningful digital presence that evolves with them.
Secondary Audience: People Coping with Loss
Seeking lasting, personal ways to remember someone they’ve lost, beyond photos through voice, stories, and interactive memory.
User Persona
Competitive Landscape
Experience Quality Benchmark
AAssesse deach product’s ability to deliver emotional connection and personalized interaction.
Feature Capability Comparison
While most tools focus on static storage, LØP stands out with AI-driven interaction and dynamic memory curation.
Product Structure & Design System
To preserve identity over time, LØP combines memory journaling with evolving AI personas, supported by interactive chat and legacy controls.
Information Architecture

User Flow & Interaction Wireframes
This diagram visualizes the end-to-end flow of LØP, from onboarding to daily memory journaling, persona setup, and post-activation interaction.
From Wireframe to Interface
Layout focuses on clarity and emotional resonance, scalable memory card designs that support evolving content types.
a future-facing tool that redefines how people preserve and interact with identity and memory through AI.
Logo